Personalization is becoming the way modern organizations understand customers. Reading Personalization: Customer Strategy in the Age of AI clarified how much of this shift is driven by simple ideas rather than complex technology. The book frames personalization as a move from one-size-fits-all experiences to one-size-fits-one, and it explains how AI enables this transition by helpingContinue reading “Personalized: Customer Strategy in the Age of AI – Mark Abraham & David C. Edelman”